Once upon a time (almost 20 years ago!) the benefits of calcium were highly publicized in medical journals as studies supported the link to medical conditions such as osteoporosis, heart disease, stress, etc. The CalMax brand revolutionized the way to get calcium into the body quickly at a time when most calcium supplements were available only in a pill/tablet form that did not assure maximum absorption. Proof of the calcium, magnesium and vitamin C benefit connection continues in further documentation and studies today.
CalMax is our original calcium, magnesium and vitamin C powder with the 2:1 ratio of calcium to magnesium recommended by most doctors. Formulations were developed to expand the line for specific benefits including CalMax Gold, CalMax Sleep and Kid’s CalMax. Recently, we were able to develop a new CalMax that mixes well with cold water. CalMax Refresh easily mixes in cold water and gives you a boost of natural energy as well as the necessary calcium and magnesium.
How did we get millions of satisfied customers? Customer testimonials poured in as TV and radio hosts nationwide took the time to explain the relationship of calcium and magnesium in the body in meaningful language. Since we stand behind our products with our 100% satisfaction guarantee, people were eager to try it. Twenty years later, many of these same customers are still taking CalMax regularly plus they recommend us to their friends and loved ones and even their medical professionals!
In 2004 we decided to expand the CalMax brand in a retail presence in Walgreen’s and CVS stores nationwide. We discovered that our customers preferred the benefit of speaking with a product trained representative where they could establish a relationship based upon their specific needs.
We honored their request to maintain exclusivity and removed it from big box stores a couple years later. Today, our CalMax brand remains unique just like our satisfied customers. Who makes it for you? We’re proud to say that our CalMax brand is manufactured in the USA and goes through rigorous quality control tests using the highest quality ingredients available.
CalMax Brand has no end…only beginnings! Formulations based on the calcium, magnesium and vitamin C connection are always in development and will be introduced here first. Watch for them!